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How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As...

How to Get Your Business Found in Directories

Too many businesses and practices put zero effort into leveraging the power of the web and simply allow their businesses to be automatically listed, often incorrectly, on any of the thousands of directories on the web. If you don’t care about your business, who will?...