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How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As...

Marketing Strategies To Build Retention

About 90% of people watching a video they find interesting will the share video with their friends. That is additional exposure for your business – with no additional efforts on your part. There are several different styles of video that can be used and in order...

Elements of a Great Website (Part 2 of 3)

Click Here To View “Elements of a Great Website: Part 1” [Continued] Landing Page Video Now that Internet speed can handle video, it’s wise for you to take advantage of it. Currently, there is no more powerful method of making a personal connection with...

The Key is in the Words

To make this as easy as possible to grasp, think of keywords as the words prospects use when they are either researching or searching (there is a significant difference) for a professional in your field. Most keywords will be “your profession, skill, or procedure +...