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Personal and Professional Branding

You already have a brand. When people think of you in a professional context, they get an impression of how you dress, how you treat people, your honesty, your physical condition, your wealth, your education, and everything else about you. I don’t mean to imply that...

How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As...

How to Get Your Business Found in Directories

Too many businesses and practices put zero effort into leveraging the power of the web and simply allow their businesses to be automatically listed, often incorrectly, on any of the thousands of directories on the web. If you don’t care about your business, who will?...

The Best Social Media Sites for Marketing, Part 3

[Continued] – Your page – When you set up your company’s Google+ Local page, you can include maps, contact details, photographs, and other important information. From then on, your customers can use the page to rate your company, write reviews, and add...