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How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As...

The Best Social Media Sites for Marketing, Part 2

[Continued] – Finding Experts to Interview on LinkedIn One of the quickest ways to write a book is to interview an expert in your field. You can use the advanced search feature to find out who the experts are in your field and then request interviews with them. You...

The Best Social Media Sites for Marketing Without Marketing

As a professional, you may have some inbred hesitation at getting involved with social media networks like Facebook, Twitter, and LinkedIn. These extraordinarily popular sites often seem like hangouts where kids exchange silly videos and play games. The truth of the...

Marketing Strategies To Build Retention

About 90% of people watching a video they find interesting will the share video with their friends. That is additional exposure for your business – with no additional efforts on your part. There are several different styles of video that can be used and in order...

Elements of a Great Website (Part 2 of 3)

Click Here To View “Elements of a Great Website: Part 1” [Continued] Landing Page Video Now that Internet speed can handle video, it’s wise for you to take advantage of it. Currently, there is no more powerful method of making a personal connection with...