by TeamGML | Jan 18, 2016 | Attorney Marketing, Business & Personal Services Marketing, Entertainment & Event Services Marketing
A classic branding story involves a letter being mailed and successfully delivered to the Playboy mansion in Chicago in the early 1960s. The envelope had no address on it; the only thing on the envelope was the iconic Playboy bunny logo. That is branding. Hugh Hefner...
by TeamGML | Jan 17, 2016 | Attorney Marketing, Automotive Repair & Services Marketing, Business & Personal Services Marketing, Home, Office & Contracting Services Marketing, Medical & Health Services Marketing
You already have a brand. When people think of you in a professional context, they get an impression of how you dress, how you treat people, your honesty, your physical condition, your wealth, your education, and everything else about you. I don’t mean to imply that...