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How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As...

How to Get Your Business Found in Directories

Too many businesses and practices put zero effort into leveraging the power of the web and simply allow their businesses to be automatically listed, often incorrectly, on any of the thousands of directories on the web. If you don’t care about your business, who will?...

The Best Social Media Sites for Marketing, Part 3

[Continued] – Your page – When you set up your company’s Google+ Local page, you can include maps, contact details, photographs, and other important information. From then on, your customers can use the page to rate your company, write reviews, and add...

The Best Social Media Sites for Marketing, Part 2

[Continued] – Finding Experts to Interview on LinkedIn One of the quickest ways to write a book is to interview an expert in your field. You can use the advanced search feature to find out who the experts are in your field and then request interviews with them. You...

The Best Social Media Sites for Marketing Without Marketing

As a professional, you may have some inbred hesitation at getting involved with social media networks like Facebook, Twitter, and LinkedIn. These extraordinarily popular sites often seem like hangouts where kids exchange silly videos and play games. The truth of the...