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Personal and Professional Branding

You already have a brand. When people think of you in a professional context, they get an impression of how you dress, how you treat people, your honesty, your physical condition, your wealth, your education, and everything else about you. I don’t mean to imply that...

Why Video is The Most Powerful Marketing Tool

Why Video is The Most Powerful Marketing Tool Since the Creation of the Web Why Is Video So Powerful? Videos are the preferred method for getting information online. People would rather spend 1-3 minutes watching a video than taking 10-20 minutes reading text. Video...

Elements of a Great Website (Part 2 of 3)

Click Here To View “Elements of a Great Website: Part 1” [Continued] Landing Page Video Now that Internet speed can handle video, it’s wise for you to take advantage of it. Currently, there is no more powerful method of making a personal connection with...

The Key is in the Words

To make this as easy as possible to grasp, think of keywords as the words prospects use when they are either researching or searching (there is a significant difference) for a professional in your field. Most keywords will be “your profession, skill, or procedure +...

Automate the Process of Saying “Thank You”

In today’s texting and e-mail world, the mostly forgotten, good old-fashioned physical “thank you” card has more impact than ever. Sending a card with a little gift is even more powerful. I do this with every new client as well as with people who give me their cards...

A Referral Machine: The Ten-Times-Ten Strategy

The idea behind the ten-times-ten strategy is for you to choose ten professionals in complementary fields to create a referral machine that builds a steady stream of prescreened, new clients. The Ten-Times-Ten Strategy 1. Create a spreadsheet for contact information...