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Personal and Professional Branding

You already have a brand. When people think of you in a professional context, they get an impression of how you dress, how you treat people, your honesty, your physical condition, your wealth, your education, and everything else about you. I don’t mean to imply that...

How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As...

How to Get Your Business Found in Directories

Too many businesses and practices put zero effort into leveraging the power of the web and simply allow their businesses to be automatically listed, often incorrectly, on any of the thousands of directories on the web. If you don’t care about your business, who will?...

The Best Social Media Sites for Marketing Without Marketing

As a professional, you may have some inbred hesitation at getting involved with social media networks like Facebook, Twitter, and LinkedIn. These extraordinarily popular sites often seem like hangouts where kids exchange silly videos and play games. The truth of the...

Marketing Strategies To Build Retention

About 90% of people watching a video they find interesting will the share video with their friends. That is additional exposure for your business – with no additional efforts on your part. There are several different styles of video that can be used and in order...

Why Video is The Most Powerful Marketing Tool

Why Video is The Most Powerful Marketing Tool Since the Creation of the Web Why Is Video So Powerful? Videos are the preferred method for getting information online. People would rather spend 1-3 minutes watching a video than taking 10-20 minutes reading text. Video...