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What is Your Professional Brand?

A classic branding story involves a letter being mailed and successfully delivered to the Playboy mansion in Chicago in the early 1960s. The envelope had no address on it; the only thing on the envelope was the iconic Playboy bunny logo. That is branding. Hugh Hefner is a master of branding personally and professionally. While…

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Personal and Professional Branding

You already have a brand. When people think of you in a professional context, they get an impression of how you dress, how you treat people, your honesty, your physical condition, your wealth, your education, and everything else about you. I don’t mean to imply that people actually spend time thinking of you; they don’t…

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How to Get the Media to Proclaim Your Expertise

When the media uses you as an expert, it’s an implied endorsement that is central to the marketing without marketing strategy. After writing your book, building the media into your marketing plan is the single most powerful process for gaining quality expo- sure. As great as the Internet is, your website is more like a…

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How to Get Your Business Found in Directories

Too many businesses and practices put zero effort into leveraging the power of the web and simply allow their businesses to be automatically listed, often incorrectly, on any of the thousands of directories on the web. If you don’t care about your business, who will? Directory submission is a crucial process associated with search engine…

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The Best Social Media Sites for Marketing, Part 3

[Continued] – Your page – When you set up your company’s Google+ Local page, you can include maps, contact details, photographs, and other important information. From then on, your customers can use the page to rate your company, write reviews, and add photos. Your page will be visible in Google search results and on Google…

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The Best Social Media Sites for Marketing, Part 2

[Continued] – Finding Experts to Interview on LinkedIn One of the quickest ways to write a book is to interview an expert in your field. You can use the advanced search feature to find out who the experts are in your field and then request interviews with them. You could then use this interview, create a…

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The Best Social Media Sites for Marketing Without Marketing

As a professional, you may have some inbred hesitation at getting involved with social media networks like Facebook, Twitter, and LinkedIn. These extraordinarily popular sites often seem like hangouts where kids exchange silly videos and play games. The truth of the matter is that your clients are on some or all of these sites, and…

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Marketing Strategies To Build Retention

About 90% of people watching a video they find interesting will the share video with their friends. That is additional exposure for your business – with no additional efforts on your part. There are several different styles of video that can be used and in order to really capitalize on them, you should try different…

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Why Video is The Most Powerful Marketing Tool

Why Video is The Most Powerful Marketing Tool Since the Creation of the Web Why Is Video So Powerful? Videos are the preferred method for getting information online. People would rather spend 1-3 minutes watching a video than taking 10-20 minutes reading text. Video marketing is huge and incredibly powerful for establishing expert status in your…

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Elements of a Great Website (Part 3 of 3)

[Continued] By 2014, analysts predict that more people will access the internet from their mobile devices than from their desktops! It’s important that you stay ahead of the curve and capitalize on this effective, cutting-edge marketing tool. Mobile marketing covers many different types of marketing tech- niques and strategies that help small businesses grow. The…

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